Automating Weekly Content Publishing for a Therapist Matching Platform
How TheraVoca handed its entire weekly content workload to an automated publishing pipeline.
Client: TheraVoca
Industry: Healthcare / Mental Health
Service used: AI Automation
- 52 Posts Published Per Year
- 0h Weekly Content Work Required
- 100% Automated End to End
>_THE CHALLENGE
TheraVoca, a therapist-matching platform serving Idaho, needed consistent, high-quality content to rank in local mental health searches , but the team had no capacity to research, write, illustrate, and publish blog articles alongside the demands of running the platform. Without content, they were invisible to the thousands of Idahoans searching for therapy each month.
>_THE SOLUTION
We built a fully automated weekly content pipeline. Each week, the system identifies which mental health topics and related keywords people in Idaho are actively searching for, checks trending queries across search and AI platforms, and uses that research to write a long-form, optimised article from scratch. Original AI-generated images are created to accompany each post, and the finished article , formatted, tagged, and categorised , is published directly to TheraVoca's WordPress site with zero human involvement. Every post is constructed to satisfy the requirements of traditional SEO, generative engine optimisation (GEO), and answer engine optimisation (AEO), maximising visibility across both search engines and AI tools.
>_THE RESULTS
The weekly content workload disappeared completely. Research, writing, illustration, formatting and publishing now happen without anyone on the team touching them, giving back the hours that used to go into producing an article every week. The client has been delighted with how the system runs.