Building a Predictable B2B Pipeline for a Healthcare Marketing Agency
How Kokot Consulting went from zero outbound to 40+ qualified discovery calls per month using AI-powered email outreach.
Client: Kokot Consulting
Industry: Healthcare Marketing
Service used: AI SDR
- 40+ Discovery Calls Per Month
- 11% Cold Email Reply Rate
- €120k Pipeline in First Quarter
>_THE CHALLENGE
Kokot Consulting had built strong relationships and a solid reputation through referrals, but growth was limited because there was no systematic process for reaching new clinic owners outside their existing network. Building a traditional sales function was not financially viable at their stage, yet relying purely on word of mouth was too slow for the growth targets they had set.
>_THE SOLUTION
We deployed an AI SDR system that identifies private clinic owners and decision-makers across Kokot's target healthcare markets, researches each prospect, and sends personalised cold email sequences tailored by clinic specialty, geographic market, and the specific pain point each segment faces. The system handles reply logic and automatically schedules discovery calls with the founder when a prospect expresses interest , the only step that requires human involvement.
>_THE RESULTS
In the first quarter of operation, Kokot Consulting received 40+ qualified discovery calls per month from clinic owners they had never previously connected with. Cold email reply rates reached 11% , more than four times the industry average , and the outreach pipeline generated over €120,000 in qualified opportunities, all without adding a single person to the sales team.