Replacing a Six-Person Dial Team with an AI Voice Agent
How a US solar company tripled its appointment booking rate while cutting cost per booking by 74%.
Client: US Solar Company
Industry: Solar Energy
Service used: AI Voice Agents
- 240 Outbound Calls Per Day
- 3.1× More Appointments Booked
- 74% Lower Cost Per Booking
>_THE CHALLENGE
A six-person dialing team was responsible for all outbound prospecting and appointment setting , but they could only work business hours, their energy and consistency varied throughout the day, and lead response time averaged over three hours. Homeowners are most reachable in evenings and on weekends, and the team was consistently missing the moments that mattered most for conversion.
>_THE SOLUTION
We built an AI voice agent that handles the full initial outbound flow: introducing the company, qualifying the homeowner on ownership, roof condition, and energy usage, addressing common objections in real time, and booking appointments directly into the sales team's calendar. The system runs 16 hours a day, seven days a week, with consistent tone and messaging on every single call.
>_THE RESULTS
The AI agent now handles 240 outbound calls per day , coverage that would have required a team of eight human dialers to match. Appointment booking rates are 3.1 times higher than the previous human-dialing operation, at 74% lower cost per booked appointment. The six-person dial team was redeployed into higher-value activities, and lead response time dropped from hours to under 90 seconds.